Football and coffee

by Schaerer Marketing Team
coffee world report

Schaerer Coffee Art machines are being used in the new Tottenham stadium

Top class on the field and in the cup

Football club Tottenham Hotspur uses Schaerer coffee machines in its new stadium.

With the venerable White Hart Lane having been torn down, Tottenham Hotspur FC has been playing home games in the new, cutting-edge Tottenham Hotspur Stadium since April 2019. It was equipped with high-quality state-of-the-art technology in all areas - including the coffee machines. The North London club is first in the Premier League to completely do away with instant coffee and is changing its entire menu to fresh coffee. The club has purchased new Schaerer Coffee Art machines, including fresh milk systems, via Schaerer’s UK partner, Caffeine Limited. On every match day, these are now supplying thousands of fans with delicious coffee using blends from roaster Tiki Tonga.

Everything fresh instead of instant

While instant coffee and milk powder are still the standards in most British football stadiums, Tottenham is strictly using fresh products. Fans who would rather have a cappuccino or espresso in place of the classic stadium beer can now enjoy top-quality cups of their favourite coffee beverage.  The Schaerer Coffee Art machines prepare a wide range of coffee specialities, using carefully selected beans and fresh milk, at the push of a button. The club has purchased all 53 fully automatic coffee machines from British company Caffeine Limited, which sells Schaerer machines in Great Britain. The contact between Tottenham Hotspur and Caffeine Limited was based on the company’s excellent reputation in the market. Earlier successful collaborations between the company and the architects of the stadium were the final clincher of working together.

High output, best quality

Since the goal was to provide coffee quality which no other Premier League stadium can offer, the decision to select the Schaerer Coffee Art was quickly made. The powerful tabletop machine prepares a wide variety of coffee creations with the skill of a barista. With a recommended average output of up to 250 beverages per day and much higher performance at peak times, the Schaerer Coffee Art is not pushed to its limits even if there is a big rush, which is essential for sold out Tottenham Hotspur FC home games. Flawless operation is also assured thanks to easy cleaning and maintenance.

Sporty and sustainable

To make delicious coffee, not only high-quality machines are required - carefully selected beans are also

essential. Caffeine Limited is working with coffee roaster Tiki Tonga, whose blends are tailored to the demands of the sport. The first-class blends combine relaxation with a refreshing energy boost. Tiki Tonga co-owner Brad Barritt himself is a professional rugby player and is therefore equally familiar with both coffee and sports. However, Tottenham was not only interested in the athletic concept, but sustainability is also an important topic for the club. Tiki Tonga ticked the right boxes here, too, as it offers full traceability for its beans.

More about Tiki Tonga at

With the new stadium, a new era is beginning for Tottenham Hotspur, both when it comes to football and to coffee. Due to the modern, high-performance Schaerer Coffee Art machines and the excellent Tiki Tonga blends, fans can enjoy coffee specialities of barista-quality everywhere – from the stands to the VIP lounge.

More about Tottenham Hotspur

Tottenham Hotspur (officially: Tottenham Hotspur Football Club) - also often known as The Spurs or Lilywhites - is an English football club founded in 1882 in the Tottenham district of the North London borough of Haringey.

In 1960/61 Tottenham was the first English club in the 20th century to win the championship and the FA Cup in a single season. In 1963 it was also the first British team to win a European club competition, the European Cup Winners' Cup.

The motto of the club is Audere est Facere (Latin for "To venture is to do").

Tottenham Hotspur from Wikipedia

Tottenham homepage

Tottenham Hotspur Stadium

The Tottenham Hotspur Stadium is a football stadium in the north-east London district of Tottenham, United Kingdom. With a capacity of 62,062 spectators, it is the new home ground of Tottenham Hotspur football club. It was built partly on the site of the old stadium, White Hart Lane, whose demolition began in 2017. Special features of the new stadium under the pitch include a football field made of artificial turf, its own brewery (10,000 pints of beer can be served in one minute), the longest bar in England (Goal Line Bar) and a private dog toilet.

The Tottenham Hotspur Stadium was designed by the architectural firm Populous.

The football pitch will be moved in several elements under the stands. The distance between the playing ground and the stands is five metres, less than in any other British stadium.